Thanks Rose
Thanks Rose
0-1 MVP design: leading MVP design, product strategy, Value proposition, and design system for a pre-seed start up supporting motherhood.
0-1 MVP design: leading MVP design, product strategy, Value proposition, and design system for a pre-seed start up supporting motherhood.
0-1 MVP design: leading MVP design, product strategy, Value proposition, and design system for a pre-seed start up supporting motherhood.
CompanY
Thanks Rose |
Thanks Rose |
Statewide platform that helps Idaho students explore careers, plan for educational paths after high school.
Statewide platform that helps Idaho students explore careers, plan for educational paths after high school.
ROLE
ROLE
Lead Product Designer |
Lead Product Designer |
Experience Design, Prototyping, Usability Testing, High Fidelity Mockups
Experience Design, Prototyping, Usability Testing, High Fidelity Mockups
Timeline
Timeline
1 month |
1 month |
Start to launch with a fully remote team.
Start to launch with a fully remote team.
AS DESIGN LEAD,
AS DESIGN LEAD,
I defined the product strategy for features that supported mothers anonymously for an MVP to pitch to investors and streamlined the team’s workflow by creating a design system.
I defined the product strategy for features that supported mothers anonymously for an MVP to pitch to investors and streamlined the team’s workflow by creating a design system.
60%
60%
reduction in design hours
35+
35+
Responsive mobile screens
HOW MIGHT WE?
HOW MIGHT WE?
Empower mothers to feel supported and confident in the information and resources guiding their care and their babies’ well-being—for a pre-seed stage interactive app?
Empower mothers to feel supported and confident in the information and resources guiding their care and their babies’ well-being—for a pre-seed stage interactive app?
RESEARCH AND DISCOVERY
RESEARCH AND DISCOVERY
1,110 women were surveyed—from pre-natal to post-natal—in order to figure out which features we should prioritize.
1,110 women were surveyed—from pre-natal to post-natal—in order to figure out which features we should prioritize.
The majority of selected "personalized virtual care." This validated the clients assumption to create an app where users could pick their medical providers and community.
The majority of selected "personalized virtual care." This validated the clients assumption to create an app where users could pick their medical providers and community.
With another researcher, I interviewed 10 mothers and found when overwhelmed, they turned to each other for guidance and support.
With another researcher, I interviewed 10 mothers and found when overwhelmed, they turned to each other for guidance and support.
• Underprepared: All mothers reported they didn't feel prepared enough during and after pregnancy
• Underprepared: All mothers reported they didn't feel prepared enough during and after pregnancy
• Social media: They followed "Momtok" on social media from other mothers to get advice
• Social media: They followed "Momtok" on social media from other mothers to get advice
• Trust and comfort: Mother wanted to feel listened to, supported and understood.
• Trust and comfort: Mother wanted to feel listened to, supported and understood.
COMPETITIVE ANALYSIS
Maternal app didn't integrated support of provider care AND peer-based online communities.
Maternal app didn't integrated support of provider care AND peer-based online communities.
Maternal app didn't integrated support of provider care AND peer-based online communities.
We saw this as an opportunity to position our app as a differentiator in this space to provide holistic care from our users family, community and medical space.
We saw this as an opportunity to position our app as a differentiator in this space to provide holistic care from our users family, community and medical space.
MAIN USERS
With the research from the survey and interviews, we had two personas:
With the research from the survey and interviews, we had two personas.
The X and the Y.
With the research from the survey and interviews, we had two personas:
The interviews were clear that women wanted communities from other mothers but can feel weary against medical providers
The interviews were clear that women wanted communities from other mothers but can feel weary against medical providers
IDEATION WORKSHOP
IDEATION WORKSHOP
I faciliated a "Blue Sky" workshop with the founder stakeholder since we needed to figure out which features we could focus on for this MVP.
I faciliated a "Blue Sky" workshop with the founder stakeholder since we needed to figure out which features we could focus on for this MVP.
• This feature 2: They followed "Momtok" on social media from other mothers to get advice
• This feature 2: They followed "Momtok" on social media from other mothers to get advice
• This feature 3: Mother wanted to feel listened to and understood
• This feature 3: Mother wanted to feel listened to and understood
DESIGN ITERATION
DESIGN ITERATION
In the interest of time, we design out our flow through wireframing, prioritizing the features we wanted this MVP
In the interest of time, we design out our flow through wireframing, prioritizing the features we wanted this MVP
In the interest of time, we design out our flow through wireframing, prioritizing the features we wanted this MVP
ANY CHALLENGES IN THIS PROJECT?
ANY CHALLENGES IN THIS PROJECT?
Faced with the challenge of aligning a UX team with mixed experience levels, I built a lightweight design system for our pre-seed MVP to create clarity, consistency, and faster execution.
Faced with the challenge of aligning a UX team with mixed experience levels, I built a lightweight design system for our pre-seed MVP to create clarity, consistency, and faster execution.
Final Design: Interactive prototype
Final Design: Interactive prototype
Final Design: Interactive prototype
MY IMPACT?
MY IMPACT?
Interactive prototype for app now awaiting approval!!!
Interactive prototype for app now awaiting approval!!!
Thanks Rose especially valued the simplicity of the design and how our team handled user anonymity. Since then, the founder has presented the MVP prototype to funders—including Google for Black-Owned Businesses—and is now awaiting funding approval.
Thanks Rose especially valued the simplicity of the design and how our team handled user anonymity. Since then, the founder has presented the MVP prototype to funders—including Google for Black-Owned Businesses—and is now awaiting funding approval.
MY DESIGN TAKEAWAY
MY DESIGN TAKEAWAY
Alignment on teams for design, time, and process
Alignment on teams for design, time, and process
I stepped into a leadership role to align the team, clarify priorities, and keep work on track. This helped us stay organized, move efficiently, and deliver a more strategic outcome.
I stepped into a leadership role to align the team, clarify priorities, and keep work on track. This helped us stay organized, move efficiently, and deliver a more strategic outcome.